Increasing your SEO traffic to your personal or professional website is important, and for a number of reasons. If you own or operate a website, then it is a safe assumption you have content you want people to see, and possibly even products or services for sale that you hope to profit from.
That is the very first reason you need to do what you can to build up your SEO traffic. The more individuals that come to your site, the more exposure you have. If you are selling handmade crafts through your site, you have more prospective buyers visiting when you boost your traffic. Even if your website is more personal, like a resume or portfolio site to advance your career, increasing your SEO traffic might actually result in job offers or contacts from headhunters and recruiters.
If your website is any kind of niche that has competition from others, then increasing your traffic becomes doubly important. Search engine ranking positions are not static, by any means. Some of your competition is going to be doing anything they can to get the top spots, and even if you already have a prime position, you have to go about increasing your SEO traffic just to hold your ground.
Possibly the best and most profitable aspect of boosting your SEO traffic is the fact that a precision targeted SEO campaign can not just generate traffic, but traffic from certain demographics. While you could run a general campaign that draws in a million new visitors, it’s better to run a focused one that brings in thousands of people from related sites that are personally interested in what you have to offer.