Search Engine Optimization or SEO is a valuable tool to promote your business to a bigger customer base. However, not all businesses have to undergo SEO to increase profit and customers. This video discusses several upsides of using other internet marketing methods.
Among those is the free social media sites such as Facebook and LinkedIn. Both are free to use unlike Google Adwords. Other examples are Affiliate Marketing and Amazon are also alternative ways to promote your product/ service. But beware since not all are applicable to use the said techniques.
Knowing whether you need SEO or not is important, since you will be spending money to improve the visibility of your business. Think wisely and watch this video!